Are you struggling to show marketing ROI?

Understanding the impact of marketing communications in healthcare—particularly mass marketing—is a challenge facing organizations across the country. That's why SPM engaged in a year-long research study in partnership with a leading university graduate program in Healthcare Administration to build a model that might better illuminate the impact of marketing communications.

Check out SPM's latest Red Paper to gain insight on this first-of-its-kind study with notable takeaways in the following areas:

  • Media Strategy, Timing, & Scheduling
  • The Halo Effect
  • Advertising Quality

Fill out the form on the right to receive your copy of "A Mystery No More: Insights on Marketing Communications ROI."

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