When most people think of February Valentine’s Day comes readily to mind. For those of us working in healthcare, we also know February as Heart Month. So what better month could there possibly be for taking a deep dive into the generations' emotions?
Apple recently announced that, as part of the iOS 14 update, it will allow users to block the IDFA identifier at the app level, and require apps to present a prompt asking users for permission to collect and share their data. What does this mean for marketers?
It’s not surprising that the generations all share a strong dislike for COVID-19. Yet, within that high level of broad agreement, distinct attitudes and patterns emerge: how to stay safe, whether to get vaccinated, who to trust most, and other related topics reveal areas of alignment and disagreement between baby boomers, Gen Xers, and millennials.
On top of the logistical challenges around availability, scheduling, and storage, hospitals also have the challenge of informing and educating their local communities—especially those that are wary—on why they should get vaccinated.
Although the pandemic will continue to have influence in 2021, there will be other trends and events worth paying attention to, as well. Looking ahead, what major media events and trends should marketing teams be aware of as 2021 begins?
In the first part of our media blog series, we explore how consumers' media behaviors have been shaped by the COVID-19 pandemic, and what that means for healthcare marketers.
The 2020 Holiday Season will be unlike any before. COVID’s surge creates a challenging backdrop. Everyone, Gen Xers included, struggles to balance sharing holiday traditions and taking steps to prevent exposure to, and the spread of, COVID-19. What’s a child of the AIDS crisis and the birth of the anti-vaxxer movement to do?
As part of the continued evolution of SPM Group’s analytics offerings, Pat Barry has joined the group as VP, Data & Analytics.
This week, SPM Group agencies received a total of 8 eHealthcare Leadership Awards across multiple categories, including 3 top honors.
A new eBook, Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare, will be released on Amazon on November 2nd. The book focuses on Generation X’s unique role as healthcare “triple threats” and why healthcare marketers need to begin taking them seriously as an audience.
In a continuation of its recent growth to deliver the best health and healthcare communications and experiences, SPM Group has hired research and strategy expert Kim Angel as Vice President, Group Planning Director.
Winegar elevated to Vice Chair and Seaford hired as CEO.
We are thrilled to announce that we earned 23 Telly Awards in this year’s program, spanning eight clients and a variety of categories.
SPM is thrilled to share that we have been included among the winners of this year’s Healthcare Advertising Awards. In addition to receiving 41 Gold, Silver, Bronze, and Merit awards for multiple clients, we garnered a Best of Show designation for our Fans of Possible Patient Story TV spot with Froedtert & the Medical College of Wisconsin.
The changes that have already, and will continue to, accompany COVID-19’s society-spanning disruption set the stage for the third area where healthcare organizations and strategists can apply smart improvisation—the potential for business transformation and brand revolution. Read part three of Dan Miers' thoughts on how lessons from the Great Recession can be applied to the current crisis.
Although this crisis is unlike anything we’ve seen before, there are lessons healthcare organizations and marketers can take from the past and use to inform how they’ll need to improvise next. Read part two of Dan Miers' thoughts on how lessons from the Great Recession can be applied to the current crisis.
The COVID-19 pandemic is unlike anything healthcare organizations and marketers have seen before, but the past does hold clues on how to address our uncertain present and future. Read part one of Dan Miers' thoughts on how lessons from the Great Recession can be applied to the current crisis.
SPM's Executive Creative Director, Jim Larmon, gives his thoughts on Super Bowl LIV's ads—from baby Bjorns to Bill Murray.
To grow its capabilities and meet the rapidly accelerating needs of its clients, SPM Marketing & Communications has expanded its digital strategy and development capabilities through the acquisition and close integration of Centretek, a premier East Coast digital agency.
Last week, SPM brought tomato red and bluegrass together at The Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) Fall Conference.
SPM earned five eHealthcare Leadership awards across multiple clients, including a top honor for our work with the University of Kansas Health System! The program–which received over 1,000 entries this year–honors the most effective and innovative websites and digital communications from a broad spectrum of healthcare organizations.
SPM aims to create impactful healthcare marketing, and we’re thrilled to have that work recognized by our industry peers once again: we recently took home a 2019 Healthcare Marketing IMPACT Award for the Chicago Department of Public Health’s “Save Yours” STI campaign!
SPM is excited to connect with other top leaders in healthcare marketing, information services, web, eHealth, mHealth, and big data at the 23rd Annual Healthcare Internet Conference (HCIC) November 4-6 in Orlando!
SPM is counting down the days until we turn up the heat at SHSMD 2019 in Nashville! We're looking forward to attending Society for Healthcare Strategy & Market Development (SHSMD) Connections Annual Conference from September 8-11 at the Music City Center.
The results from the 2019 Telly Awards have been announced…and it looks like we’re going to need a bigger trophy shelf! SPM has taken home a total of 23 awards in this year’s program across seven different clients in a variety of categories.
In addition to winning merit, bronze, silver, and gold awards across multiple categories, SPM also earned a Best of Show designation for our Setting the Record Straight Campaign with the University of Kansas Health System.
SPM’s Chief Strategy Officer, Dan Miers, spoke to a full house with a presentation titled “Are You Losing the Person Among the Page Views? How Human Insights Can Strengthen Your Digital Marketing Planning,”
Looks like we're going to need a bigger trophy case! SPM took home a total of 18 awards in this year's Telly Awards program, which honor the best in TV, cable, digital, streaming, and non-broadcast video content.
We are honored to be recognized as a Best of Show winner for this year's competition, along with 73 other awards across various categories.
We're packing our bags for the Forum for Healthcare Strategists Conference in Salt Lake City. Will we see you there?
SPM joined the kids of Off The Street Club and the Western Springs for an afternoon of fun as they came together for the 2018 Circle of Friendship Party.
Heading to Seattle for the 2018 AAMC Conference in March? Be sure to catch us on stage and in the exhibit hall!
SPM is excited to add Group Media Director Kara Rozek to our increasingly dynamic in-house media team.
After a busy two weeks of fundraising, SPM and Off the Street Club celebrated the holidays with our biggest donation to date!
SPM took home an award in the Video Campaign of the Year category at the 2017 Modern Healthcare Strategic Marketing Conference.
SPM was officially honored as a Modern Healthcare Best Place to Work in Healthcare in 2017.
SPM is excited to be attending SHSMD Connections 2017 in Orlando!
Check out what we've been listening to lately around the office to keep the productive juices flowing.
We won't tell you how much we love our home in the suburbs - we'll show you, instead! Check out this video about why suburbia is where the fun is really at.
SPM is honored to be inducted into The University of Kansas Health System Hall of Fame.
In the 14th Annual Service Industry Advertising Awards, SPM and Hackensack Meridian Health won five total awards, 2 Gold, 1 Silver, and 2 Merit.
SPM received a total of four awards—including Best Marketing Campaign and Best Rich Media.
Together, SPM and Marcel create a digital healthcare marketing powerhouse with expanded expertise in SEO, website development, conversion rate optimization, analytics, and paid media management.
So far in 2016, this is the second “great place to work” award that SPM has received.
Of our 12 finalists, 10 submissions received awards.
The winners included 7 Gold, 8 Silver, 5 Bronze, and 6 Merit awards, plus our 15th "Best of Show" designation in a row.
SPM will be attending the New England Society for Healthcare Communications Spring 2016 Conference in Providence, RI May 31-June 2.
Among the finalists are 12 submissions from SPM.
Don’t miss your chance to chat with us at the 21st Annual Healthcare Marketing and Physician Strategies Summit!
Awards included 3 Silver (the highest honor) and 7 Bronze Tellys.
SPM was named to Becker’s Hospital Review’s 2016 edition of “150 Great Places to Work in Healthcare”
SPM won 9 awards, including 5 gold and 4 silver, in the 2015 eHealthcare Leadership Awards.
Cast your vote for the complex marketing issue plaguing you most for a chance to win a $600 American Express gift card.
Veteran marketing professional Bill Tourlas joins SPM as SVP of Innovation and Engagement.
SPM’s work with Brigham and Women’s Hospital was recognized in the 2015 Aster Awards.
SPM received four awards, including an Overall Gold, in the 2015 Hospital Marketing Awards.
SPM has 8 finalists in this year’s Hospital Marketing Awards.
SPM won an impressive 32 awards, including a “Best of Show,” at the 2015 HMR Awards.
“Leveraging the Web to Drive Engagement” will use real-world examples from EMMC to demonstrate how we leveraged digital media to drive measurable engagement with target audiences.
Stop by booth #48 to hear how we can help you build a winning brand!
SPM won five awards from the prestigious 36th Annual Telly Awards recognizing excellence in TV, film, and video.
SPM’s campaign for Meriter Health Services won a Platinum award for Best Marketing Campaign.
Our client, Ochsner Health System, received four Pelican Awards earlier this month.
Read more in the La Grange Patch.
Tell us your best joke for a chance to win a FitBit®!
In the 2014 Modern Healthcare IMPACT awards, SPM took home five awards, including an Agency of the Year designation.
SPM is proud to announce that we have received the "Agency of the Year" distinction from the Healthcare Marketing IMPACT Awards.
The 2014 Aster Awards results are in and SPM’s work won 6 awards, including a Gold medal.
SPM took home a total of 39 awards, the most for any one agency, from Healthcare Marketing Report’s 31st Annual Healthcare Advertising Awards.
SPM proudly received four awards this year from the 35th Annual Telly Awards.
SPM is delighted to receive three 2013 eHealthcare Leadership Awards. This marks the 17th anniversary of the premier digital awards competition in healthcare marketing hosted by eHealthcare Strategy and Trends.
2012 proved to be another successful year for SPM Marketing & Communications. Continuing to demonstrate that we are strategic and creative, we won 20 awards from Healthcare Marketing Report’s 30th Annual Healthcare Advertising Awards.
SPM received high honors in the 2012 eHealthcare Leadership Awards competition—healthcare marketing's premier digital awards competition.
The Tomato People will be making a visit to Philadelphia, the City of Brotherly Love, September 19 - 22 for SHSMD's Annual Conference. Stop by booth #516 in the exhibit hall and give us a squeeze!
SPM's Tomato People are on tour this Spring in Orlando and Boston.
Our work is some of the best in healthcare marketing. Just ask the judges.
It was the biggest holiday surprise to hit SPM in our 28-year history when managing partners Patti Winegar and Larry Margolis gave the entire staff their own iPad2...WATCH THE VIDEO!
Looking forward to SHSMD Connections 2011 in Phoenix! Be sure to come see The Tomato People in the exhibit hall, and also check out presentations by Larry Margolis and Dan Miers during the concurrent sessions.