Programmatic advertising is likely a key part of your digital advertising campaign, but reaching your audience on any site they might be visiting is likely not always going to be brand-safe. Here’s how you can ensure your programmatic campaigns are not jeopardizing your brand.
When most people think of February Valentine’s Day comes readily to mind. For those of us working in healthcare, we also know February as Heart Month. So what better month could there possibly be for taking a deep dive into the generations' emotions?
Apple recently announced that, as part of the iOS 14 update, it will allow users to block the IDFA identifier at the app level, and require apps to present a prompt asking users for permission to collect and share their data. What does this mean for marketers?
It’s not surprising that the generations all share a strong dislike for COVID-19. Yet, within that high level of broad agreement, distinct attitudes and patterns emerge: how to stay safe, whether to get vaccinated, who to trust most, and other related topics reveal areas of alignment and disagreement between baby boomers, Gen Xers, and millennials.
On top of the logistical challenges around availability, scheduling, and storage, hospitals also have the challenge of informing and educating their local communities—especially those that are wary—on why they should get vaccinated.
Although the pandemic will continue to have influence in 2021, there will be other trends and events worth paying attention to, as well. Looking ahead, what major media events and trends should marketing teams be aware of as 2021 begins?
In the first part of our media blog series, we explore how consumers' media behaviors have been shaped by the COVID-19 pandemic, and what that means for healthcare marketers.
The 2020 Holiday Season will be unlike any before. COVID’s surge creates a challenging backdrop. Everyone, Gen Xers included, struggles to balance sharing holiday traditions and taking steps to prevent exposure to, and the spread of, COVID-19. What’s a child of the AIDS crisis and the birth of the anti-vaxxer movement to do?
As part of the continued evolution of SPM Group’s analytics offerings, Pat Barry has joined the group as VP, Data & Analytics.
This week, SPM Group agencies received a total of 8 eHealthcare Leadership Awards across multiple categories, including 3 top honors.
A new eBook, Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare, will be released on Amazon on November 2nd. The book focuses on Generation X’s unique role as healthcare “triple threats” and why healthcare marketers need to begin taking them seriously as an audience.
In a continuation of its recent growth to deliver the best health and healthcare communications and experiences, SPM Group has hired research and strategy expert Kim Angel as Vice President, Group Planning Director.
Winegar elevated to Vice Chair and Seaford hired as CEO.
We are thrilled to announce that we earned 23 Telly Awards in this year’s program, spanning eight clients and a variety of categories.
SPM is thrilled to share that we have been included among the winners of this year’s Healthcare Advertising Awards. In addition to receiving 41 Gold, Silver, Bronze, and Merit awards for multiple clients, we garnered a Best of Show designation for our Fans of Possible Patient Story TV spot with Froedtert & the Medical College of Wisconsin.
The changes that have already, and will continue to, accompany COVID-19’s society-spanning disruption set the stage for the third area where healthcare organizations and strategists can apply smart improvisation—the potential for business transformation and brand revolution. Read part three of Dan Miers' thoughts on how lessons from the Great Recession can be applied to the current crisis.
Although this crisis is unlike anything we’ve seen before, there are lessons healthcare organizations and marketers can take from the past and use to inform how they’ll need to improvise next. Read part two of Dan Miers' thoughts on how lessons from the Great Recession can be applied to the current crisis.
The COVID-19 pandemic is unlike anything healthcare organizations and marketers have seen before, but the past does hold clues on how to address our uncertain present and future. Read part one of Dan Miers' thoughts on how lessons from the Great Recession can be applied to the current crisis.