The University of Maryland Medical Center is one of the premier academic medical centers in the country, on par with more famous institutions like Johns Hopkins, which happens to be in the same city. Our mission: raise the awareness and image of this excellent hospital and its amazing capabilities. The results for this campaign have been stellar. Mission accomplished.
In the 29th Annual Healthcare Advertising Awards, this campaign won a Gold for a single TV commercial and a Gold for The University of Maryland Medical Center logo, also created by SPM.
TV – “Heart”
Print – “Heart”
TV – “Transplant”
Can't Get Enough?
Feast your eyes on one of these.