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Amy Ralston
Integrated Media Director

Responsibilities:
Amy is a strategic leader for media planning and buying. She plays an integral management role by ensuring that SPM stays ahead of the ever-evolving media landscape, and that tactical media recommendations are based upon strong strategic foundations. Her terrific team-building skills are an asset to SPM staff and clients alike.

Experience:
Amy knows media and healthcare. In fact, she’s spent her entire career learning how to reach not only consumers, but healthcare providers, during her years in recruitment. From traditional media to digital formats and even virtual event marketing, she understands the ins and outs of how to attract and influence target audiences. Amy excels at connecting with the audience to build relationships for our clients.

Why I love healthcare marketing:
Consumers are becoming more knowledgeable and empowered about their health and wellness. As good stewards of our clients’ resources, SPM must consistently seek new, cost-effective mediums to reach these consumers and influence their decisions.

Education:
The University of Illinois, Champaign-Urbana, BS in Advertising

Interests:
Snorkeling, scuba diving, sailing, swimming – anything in the water, really. Appropriately enough, her parents met in the Navy.

Favorite quote:
“Life is short, live it. Love is rare, grab it. Anger is bad, dump it. Fear is awful, face it. Memories are sweet, cherish them.”