Nebraska Medicine, the state’s only academic health system, offers a breadth and depth of services that are unmatched in the Omaha and Lincoln markets. SPM created an intimate campaign to paint a portrait of the unique people of Nebraska by exploring their personal mementos like handwritten notes, family pictures and important keepsakes. Through these objects, we get a glimpse of who they are and how Nebraska Medicine makes their lives better by providing leading-edge healthcare that always makes them feel right at home.