GenesisCare is a global cancer team that leverages successes worldwide to help patients get the best possible life outcomes, providing a sense of confidence, calm and optimism for patients. With insights gleaned from custom research, SPM developed a unique brand campaign to seed the GenesisCare brand name in national markets for long-term growth.

The brand campaign leans on emotional, true-to-life imagery and what we call ‘big words,’ one-word promises that make an emotional connection while capturing the essence of “best possible outcomes”.