Two health systems — Virtua and Lourdes — were merging under the Virtua Health name. SPM had the opportunity to help establish and launch the new brand from the ground up. New positioning. New brand promise.. New logo. New brand architecture. New culture combining the best from each organization. And of course, a new campaign for both internal and external audiences. Using our consumer insight tools, SPM created the new positioning: Here for Good. A fitting rally cry that let’s all audiences know Virtua Health is here for the long-term, and here to make your life better.