Outside of Boston, Dana-Farber Cancer Institute’s breakthrough research wasn’t widely known. To establish a commanding and highly-visible presence in key markets, SPM developed a buzzworthy, content-rich, multilayered campaign demonstrating Dana-Farber’s dedication to discovering new ways to care for cancer patients.

Dana-Farber/Brigham and Women’s Cancer Center wanted to further solidify their position among the nation’s leaders for cancer care and research. After in-depth consumer research, internal interviews, and a competitive analysis, SPM launched the “You Have Us” campaign, showcasing real staff members' unmatched expertise and unrelenting passion.