Finding the primary care provider that’s perfect for you and your family can be stressful and overwhelming. That’s why for Eastern Maine Medical Center, located in Bangor, ME, we created a quick and easy online tool that matches prospective patients with their ideal provider on a number of clinical qualifications and lifestyle interests. Engagement with this tool transformed the hospital’s brand, previously known for being cold and clinical, into an approachable health partner for all patients’ needs.
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