Located in bustling northern New Jersey with national brands in “nearby” Manhattan, Valley Health System knew its brand needed to stand out amongst the competition. Fortunately for Valley, its unique brand proposition is a valuable one – they’re able to offer both clinical excellence and a high-touch patient experience full of personal touches. Their promise of providing “Everything medicine can do, a few things medicine can’t” is evident in their clinical leadership as well as their programming and proven patient-centered care. The campaign began with a focus on oncology and has since extended to Valley’s cardiac services as well.