SPM Marketing & Communications
  • Home
  • Work
  • About us
  • Capabilities
  • People
  • News
  • Contact
  • Careers

 

Fletcher Allen Partners was the name of a four-hospital system in Vermont and New York anchored by The University of Vermont’s academic medical center. While a well-known brand in its communities, the name did not convey the organization’s connection to academic medicine. After hundreds of interviews and in-depth market research, “The University of Vermont Health Network” was launched across state lines… a healthcare first.

Slide the arrows to reveal the new brand architecture.

 

 

View more campaigns.

 

SPM Marketing & Communications | 708-246-7700
15 W. Harris Avenue, Suite 300, La Grange, IL 60525 | Disclaimer