Two health systems — Virtua and Lourdes — were merging under the Virtua Health name. SPM had the opportunity to help establish and launch the new brand from the ground up. New identity. New logo. New culture combining the best from each organization. And of course, a new campaign. Using our consumer insight tools, SPM created their new positioning: Here for Good. A fitting mission letting consumers know Virtua Health is here for the long-term, and here to make your life better.