All posts by Shannon Curran

About Shannon Curran

Shannon has a vast array of healthcare experience—from marketing, branding, and recruitment to medical equipment sales and strategic planning. She brings fresh perspectives and best practices from both sides of the industry to help her clients develop distinct strategies that drive growth and profit. As the leader of our account teams, Shannon takes a solutions-focused approach to problem solving, challenges conventional thinking, and brings energy into everything she encounters. View all posts by Shannon Curran →

3 Keys to Successful Healthcare Advertising

Creative, Strategyconsumer engagement, Creative, healthcare marketing, hospital marketing, successShannon Curran

May 2016

How do you get people to care about your healthcare advertising? With so much out there invading the lives of your target audience, finding a way to cut through the clutter is a constant challenge. Fortunately, there are specific strategies you can follow to ensure you stay relevant to consumers.

Leveraging the Web to Drive Engagement… and Ultimately Volume

Case Studyconsumer insights, digital, patient engagement, service line marketing, SPM InteractShannon Curran

Mar 2015

Healthcare marketers are challenged every day to do more with less to attract the shrinking attention span of consumers. Learn how Eastern Maine Medical Center and SPM found unique and impactful ways to attract patients and drive engagement with an interactive web tool to find primary care providers.

Impact Awards Winner: Dana-Farber/Brigham and Women’s Cancer Center

Case Studyconsumer insights, healthcare marketing, hospital marketingShannon Curran

Nov 2014

The Dana-Farber/Brigham and Women’s Cancer Center “You Have Us” campaign earned a Silver award for Integrated Campaign of the Year in the 2014 Healthcare Marketing IMPACT Awards. Hear the strategy behind the winning campaign in this case study.

Social Media in Healthcare Marketing: Nurse Recruitment

Case Study, Media, Strategydigital, healthcare marketing, hospital marketing, recruitment, social media, SPM InteractShannon Curran

Aug 2014

It’s no secret that digital and social media have become an integral part of healthcare marketing strategy in recent years. As an important extension of traditional advertising tactics, they allow hospitals to connect and engage directly with patients, plus both can be very cost effective mediums that provide easily trackable results.