All posts by Shannon Curran

About Shannon Curran

Shannon has a vast array of healthcare experience—from marketing, branding, and recruitment to medical equipment sales and strategic planning. She brings fresh perspectives and best practices from both sides of the industry to help her clients develop distinct strategies that drive growth and profit. As the leader of our account teams, Shannon takes a solutions-focused approach to problem solving, challenges conventional thinking, and brings energy into everything she encounters.

Healthcare marketers are challenged every day to do more with less to attract the shrinking attention span of consumers. Learn how Eastern Maine Medical Center and SPM found unique and impactful ways to attract patients and drive engagement with an interactive web tool to find primary care providers.

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It’s no secret that digital and social media have become an integral part of healthcare marketing strategy in recent years. As an important extension of traditional advertising tactics, they allow hospitals to connect and engage directly with patients, plus both can be very cost effective mediums that provide easily trackable results.

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