In a previous blog, I outlined three steps for maximizing the impact of the research you conduct. I’d now like to pose five questions for you to think about the next time you are about to commission a piece of research, especially a large-scale quantitative survey.
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According to the 2014 Edelman Trust Barometer, an organization’s employees are the public’s most trusted source for information. The best organizations understand the value of their employees and inspire them to become brand ambassadors, so they, in turn, project a consistent image to the public that trusts them so much.
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It’s no secret that digital and social media have become an integral part of healthcare marketing strategy in recent years. As an important extension of traditional advertising tactics, they allow hospitals to connect and engage directly with patients, plus both can be very cost effective mediums that provide easily trackable results.
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