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Sports Marketing Part 2: Unleashing the Power of Sponsorship

StrategyAccount Management, branding, Fun, Sports MarketingEmma Greifenkamp
12
Apr 2016

As competition between healthcare organizations intensifies, sponsorship—especially sports sponsorship—has become a valuable tool to promote a hospital or health system. Connecting your “brand” to a sports team, whether at the community, collegiate or professional level, can help make you the preferred healthcare provider in your service area.

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Sports Marketing for your Healthcare Brand
Sports Marketing for your Healthcare Brand

Sports Marketing Part 1: How an Athlete can Enhance Your Healthcare Brand

Brand, Strategybranding, Healthcare Branding, healthcare marketing, Hospital Branding, hospital marketing, Sports MarketingEmma Greifenkamp
08
Mar 2016

An athlete could be just what your healthcare brand needs to outrun the competition. Make sure you follow these best practices to ensure you choose the right person to connect with your audience and get the most out of your athlete endorsement.

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Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development

Categories

  • Brand
  • Case Study
  • Creative
  • Culture
  • Digital
  • Fresh Takes
  • Innovation
  • Media
  • Quick Picks
  • Research
  • Strategy
  • The Insighter
  • Uncategorized

Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety

Tags

Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development
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