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SHSMD 2019 Recap: Never Sit Still

Culture, Innovationhealthcare marketingDan Miers
22
Oct 2019

In September, a record-setting 2,000+ healthcare marketers and strategists traveled from across the country to SHSMD Connections, the annual conference hosted by the Society for Health Care Strategy and Market Development. Read SPM Chief Strategy Officer Dan Miers' thoughts on the best pieces of insight from this year's conference.

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3 Keys to Choosing the Right Agency

Culture, Innovationhealthcare marketing, organizational culture, successBill Tourlas
27
Nov 2017

Marketing today is as complex as ever. The more tools and resources that exist for agencies, the more difficult it has become to figure out how to piece together the best solution for clients. Most agencies’ solutions come in the form of the holding company that offers different solutions in the forms of separate (but […]

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Taking Back Chicago’s Reputation

CultureFun, organizational culturePatti Winegar
10
Mar 2017

It’s funny how the more things change the more they stay the same. A few of us we were talking about our travels to Europe back in the 1980s and whenever we told someone we were from Chicago, we all got the same reply— “Chicago! Al Capone. Bang Bang.” We’d of course correct them and […]

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Why SPM is a Great Place to Work

CultureAccount Management, charity, Culture, Fun, organizational cultureEmma Greifenkamp
19
Jul 2016

When SPM was named a great place to work twice in 2016, it got me wondering what makes our workplace so awesome. It all comes down the benefits beyond the "benefits."

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How Kids can Teach Us to be Better Marketers

Culture, StrategyAccount Management, Fun, successLaura Roberts
29
Mar 2016

Creative inspiration can come from anywhere, including our kids. To be better marketers, we could learn a thing or two from the bold, imaginative, and simple nature of our young inspirations.

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The Way to a Millennial’s Heart is Through Your Wallet

Culturecharity, ethics, holidaysEmma Greifenkamp
19
Dec 2014

Millennials are much more attuned to social issues than any previous generation. For Millennials at SPM, this social responsibility rings true with the clients we serve and the culture of this organization.

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Why We Redesigned Our Website

Culturedigital, SPM Interact, web developmentEmma Greifenkamp
21
Oct 2014

Right now, you’re looking at the newly designed SPM website that we’ve been creating the past 2 months. Welcome! We hope you’ve had a chance to look around and like what you see.

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10 Ingredients for Successful Client Partnerships

CultureEmma Greifenkamp
22
Apr 2014

Responding to RFPs is one of my job responsibilities that I relish. It’s a sign of success (and relief) to know that our agency has been selected to bid on a project. And, it builds a terrific amount of excitement internally.

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Healthcare Advertising Makes You Feel Good

Creative, Culturehealthcare marketing, hospital marketingEmma Greifenkamp
14
Apr 2014

I’ve been in the ad business for over three decades. I spent half my career with big Chicago agencies touting everything from beer and cigarettes to salty snacks and cake frosting. But nothing compares to healthcare advertising and the chance to make a difference in someone's life.

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The Chicagoland Advertising Community Gives Back

CultureNancy Miller
17
Mar 2014

Giving back to your community is important. SPM is proud to support the Off The Street Club, with the rest of the advertising community in Chicago.

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Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety
  • Fresh Takes: Alexa M.D vs Teledoc
  • The Insighter: Keeping the Eyes on Your Prize

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Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development

Categories

  • Brand
  • Case Study
  • Creative
  • Culture
  • Digital
  • Fresh Takes
  • Innovation
  • Media
  • Quick Picks
  • Research
  • Strategy
  • The Insighter
  • Uncategorized

Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety

Tags

Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development
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