In September, a record-setting 2,000+ healthcare marketers and strategists traveled from across the country to SHSMD Connections, the annual conference hosted by the Society for Health Care Strategy and Market Development. Read SPM Chief Strategy Officer Dan Miers' thoughts on the best pieces of insight from this year's conference.
Read MoreMarketing today is as complex as ever. The more tools and resources that exist for agencies, the more difficult it has become to figure out how to piece together the best solution for clients. Most agencies’ solutions come in the form of the holding company that offers different solutions in the forms of separate (but […]
Read MoreIt’s funny how the more things change the more they stay the same. A few of us we were talking about our travels to Europe back in the 1980s and whenever we told someone we were from Chicago, we all got the same reply— “Chicago! Al Capone. Bang Bang.” We’d of course correct them and […]
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When SPM was named a great place to work twice in 2016, it got me wondering what makes our workplace so awesome. It all comes down the benefits beyond the "benefits."
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Creative inspiration can come from anywhere, including our kids. To be better marketers, we could learn a thing or two from the bold, imaginative, and simple nature of our young inspirations.
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Millennials are much more attuned to social issues than any previous generation. For Millennials at SPM, this social responsibility rings true with the clients we serve and the culture of this organization.
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Right now, you’re looking at the newly designed SPM website that we’ve been creating the past 2 months. Welcome! We hope you’ve had a chance to look around and like what you see.
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Responding to RFPs is one of my job responsibilities that I relish. It’s a sign of success (and relief) to know that our agency has been selected to bid on a project. And, it builds a terrific amount of excitement internally.
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I’ve been in the ad business for over three decades. I spent half my career with big Chicago agencies touting everything from beer and cigarettes to salty snacks and cake frosting. But nothing compares to healthcare advertising and the chance to make a difference in someone's life.
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Giving back to your community is important. SPM is proud to support the Off The Street Club, with the rest of the advertising community in Chicago.
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