I was reading "Advertiser, Beware" in the 4/22 issue of H&HN Daily when I was surprised by Chris Bevolo’s very hyperbolic and negative comments on, amongst other things, hospital advertising via traditional or mass media. He referred to it bluntly as “a waste of money.”
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We’re presently at the precipice of change. What we know now as digital advertising is becoming “traditional” as we see new innovations in the industry.
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Is the sky really falling on traditional media? We're here to address the nervous naysayers who predict the impending doom of traditional media. Truth be told, traditional media is alive and well…it just runs with a mixed crowd.
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