Consumers deserve the peace of mind that comes with choosing a healthcare provider that values and tirelessly pursues patient safety. SPM’s task as marketers is to make the critical distinctions between providers easy to find, understand, and act upon.
Read MoreAs healthcare becomes increasingly competitive, more and more hospitals and health networks are seeking to obtain, and then capitalize on, their awards, rankings or designations. These recognitions are a tremendous source or pride to an organization’s employees and can act as motivators for continual operation and improvement. Awards, rankings, and designations have also been marketed […]
Read MoreThe other day I was involved in a workshop that surfaced an intriguing question: While health systems want to play a larger role in people’s everyday lives – proving new value, contributing to population health goals, securing greater loyalty and new revenue – how much interest do people have in “going deeper” with health systems? […]
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Hospitals must master the patient experience along the entire consumer journey—from awareness and consideration even before someone has a healthcare need all the way through advocacy and what happens after someone has left your hospital. To do so, we should think retail.
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Healthcare marketers need to take steps now to stay relevant in the mind of consumers who are rapidly changing the way they think about healthcare. Luckily, we have strategies for you to do just that.
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Healthcare consumerism is a transformation in the way that people choose providers, health plans, and more. What are the key drivers hospitals/health systems need to recognize?
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If the trends in grocery shopping and child rearing are any indication of what will happen in healthcare, dads are a group to watch out for.
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With the end of the year nearing, our team sat down to dissect trends from the 2015 SHSMD Connections Conference. All agreed that one common theme emerged. Can you guess what it was?
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Healthcare marketers are challenged every day to do more with less to attract the shrinking attention span of consumers. Learn how Eastern Maine Medical Center and SPM found unique and impactful ways to attract patients and drive engagement with an interactive web tool to find primary care providers.
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The Dana-Farber/Brigham and Women’s Cancer Center “You Have Us” campaign earned a Silver award for Integrated Campaign of the Year in the 2014 Healthcare Marketing IMPACT Awards. Hear the strategy behind the winning campaign in this case study.
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