At SPM, a large part of what helps keep our work fresh is getting out of the office and immersing ourselves in the latest trends of the industry. It turns out Social Media Week Chicago (#SMWChicago) is the perfect chance to do just that: talk face-to-face with some of the leading minds in marketing and […]
Read MoreSPM was excited to attend the Healthcare Internet Conference (HCIC) in Austin, Texas this year from October 23-25. Digital Evangelist Kaela Carey took the stage with UTMB Health’s Director of Digital Communications, Pep Valdes, to talk the Fast & Furious race for digital marketing innovation. Check out some of the presentation’s highlights below. It starts […]
Read MoreCustomer engagement lies at the heart of any marketing strategy. In healthcare, these customers come in many forms—consumers, patients, employees, partners, institutions—but the goal is always the same: they’re there, and we want to reach them. SPM recently had the chance to attend the 2017 Salesforce World Tour in Chicago. Salesforce is global cloud computing […]
Read MoreI’ve been working in and around the digital marketing landscape since its inception—as part of a digital and data-focused agency within an agency at Foote Cone & Belding when marketing and the internet first started to form a symbiotic relationship and later in 2004 as the co-manager of a digital group at JWT Chicago. Oddly […]
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2016 was a big year for digital marketing, with new strategic priorities and technological innovations changing how we work. As you assess how you can enhance your strategies this year, it is critical to think first about providing consumers with the best online experience possible. Keep these key healthcare digital marketing trends in mind as you plan for 2017.
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After attending “Experience” An Evening of Emerging Technology, hosted by The Mill, our creative juices started flowing with ideas around innovating healthcare marketing with technology. Held at the new Chicago Google headquarters, the event showcased the latest in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technology, which our team got to experience first hand. Here are some of our favorites.
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The quick answer to that question is: No, you didn’t. Why? Because we didn’t air one. That’s not to say that some of the ads truly helped their brands. This year, more than most years, the majority of brands used the Super Bowl as a venue to take a clear stand on topics they felt were important to them, their core customers, and prospects.
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As we know, any shift in communication—whether it’s letters to telegrams, telegrams to telephone calls, or calls to texts and emails—cultivates new marketing opportunities, and the emoji revolution has been no different. Using them the right way in your marketing could help you break through the clutter and resonate with consumers.
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Hospitals must master the patient experience along the entire consumer journey—from awareness and consideration even before someone has a healthcare need all the way through advocacy and what happens after someone has left your hospital. To do so, we should think retail.
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Healthcare marketers need to take steps now to stay relevant in the mind of consumers who are rapidly changing the way they think about healthcare. Luckily, we have strategies for you to do just that.
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