Consumers deserve the peace of mind that comes with choosing a healthcare provider that values and tirelessly pursues patient safety. SPM’s task as marketers is to make the critical distinctions between providers easy to find, understand, and act upon.
Read MoreAs healthcare becomes increasingly competitive, more and more hospitals and health networks are seeking to obtain, and then capitalize on, their awards, rankings or designations. These recognitions are a tremendous source or pride to an organization’s employees and can act as motivators for continual operation and improvement. Awards, rankings, and designations have also been marketed […]
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Consumers are becoming much more conscious of their healthcare, and taking more control of their decision making. We, as healthcare marketers, must understand what motivates the healthcare consumer so that our communications resonate with them.
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In a previous blog, I outlined three steps for maximizing the impact of the research you conduct. I’d now like to pose five questions for you to think about the next time you are about to commission a piece of research, especially a large-scale quantitative survey.
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Healthcare organizations do a lot of research and collect tons of data. How can you ensure that the research you’re doing has real impact?
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As the healthcare industry undergoes seismic change, it’s imperative to uncover deeper consumer insights through resources such as The SPM℠ American Health and Life Study and go beyond the rational reasons that underlie hospital selection.
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