Last week, I addressed the growing trend of healthcare mergers and acquisitions and the implications for healthcare marketers. Any healthcare organization involved in a transformation must conduct robust brand planning, including answering these 10 questions.
Read MoreHealthcare organizations involved in transformations must conduct robust brand planning. They must have people who know how to lead through change.
Read MoreAs the healthcare industry undergoes seismic change, it’s imperative to uncover deeper consumer insights through resources such as The SPM℠ American Health and Life Study and go beyond the rational reasons that underlie hospital selection.
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