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Super Bowl 51: Did You See Our Spot?

Creative, StrategyCreative, FunBill Tourlas
07
Feb 2017

The quick answer to that question is: No, you didn’t. Why? Because we didn’t air one. That’s not to say that some of the ads truly helped their brands. This year, more than most years, the majority of brands used the Super Bowl as a venue to take a clear stand on topics they felt were important to them, their core customers, and prospects.

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3 Keys to Successful Healthcare Advertising

Creative, Strategyconsumer engagement, Creative, healthcare marketing, hospital marketing, successShannon Curran
24
May 2016

How do you get people to care about your healthcare advertising? With so much out there invading the lives of your target audience, finding a way to cut through the clutter is a constant challenge. Fortunately, there are specific strategies you can follow to ensure you stay relevant to consumers.

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6484 View


Super Bowl 50: Puppies, Monkeys, Babies, and Toe Fungus

Creative, StrategyCreative, healthcare marketing, hospital marketingBill Tourlas
10
Feb 2016

Super Bowl 50. Everyone is watching. And some are even watching the game. But everyone is definitely watching the commercials. (At least, that’s what we think in the advertising business.) So what did we see this year? And what can you learn from Super Bowl 50 for your own advertising?

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3563 View


Using Humor in Healthcare Marketing

Creativehealthcare marketing, hospital marketing, patient engagementEmma Greifenkamp
30
Oct 2014

Can humor be used in healthcare marketing? The answer is yes, but not in the same way as other industries. Learn how to be successful with humor in this category.

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10690 View


A Peek Inside Creative Minds: Creative Inspiration at SPM

CreativeEmma Greifenkamp
24
Jul 2014

Ever wonder what goes on in the minds of creative teams? How do they constantly come up with fresh ideas? We sat down with four members of our creative team to find out more about their creative inspiration. Here is what we found out.

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Should Your Hospital Develop a Mobile App?

Creative, Mediadigital, mobile, SPM InteractEmma Greifenkamp
20
May 2014

Like it or not, we live in a fast-paced, non-stop information society. We’ve all grown accustomed to having everything at the touch of a button (or screen)—so much so that we expect it. We are constantly connected to and interacting with our mobile phones. And healthcare is no exception.

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Healthcare Advertising Makes You Feel Good

Creative, Culturehealthcare marketing, hospital marketingEmma Greifenkamp
14
Apr 2014

I’ve been in the ad business for over three decades. I spent half my career with big Chicago agencies touting everything from beer and cigarettes to salty snacks and cake frosting. But nothing compares to healthcare advertising and the chance to make a difference in someone's life.

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3975 View

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Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety
  • Fresh Takes: Alexa M.D vs Teledoc
  • The Insighter: Keeping the Eyes on Your Prize

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Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development

Categories

  • Brand
  • Case Study
  • Creative
  • Culture
  • Digital
  • Fresh Takes
  • Innovation
  • Media
  • Quick Picks
  • Research
  • Strategy
  • The Insighter
  • Uncategorized

Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety

Tags

Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development
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