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Why SPM is a Great Place to Work

CultureAccount Management, charity, Culture, Fun, organizational cultureEmma Greifenkamp
19
Jul 2016

When SPM was named a great place to work twice in 2016, it got me wondering what makes our workplace so awesome. It all comes down the benefits beyond the "benefits."

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Sports Marketing Part 2: Unleashing the Power of Sponsorship

StrategyAccount Management, branding, Fun, Sports MarketingEmma Greifenkamp
12
Apr 2016

As competition between healthcare organizations intensifies, sponsorship—especially sports sponsorship—has become a valuable tool to promote a hospital or health system. Connecting your “brand” to a sports team, whether at the community, collegiate or professional level, can help make you the preferred healthcare provider in your service area.

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3027 View


How Kids can Teach Us to be Better Marketers

Culture, StrategyAccount Management, Fun, successLaura Roberts
29
Mar 2016

Creative inspiration can come from anywhere, including our kids. To be better marketers, we could learn a thing or two from the bold, imaginative, and simple nature of our young inspirations.

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3212 View

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Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety
  • Fresh Takes: Alexa M.D vs Teledoc
  • The Insighter: Keeping the Eyes on Your Prize

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Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development

Categories

  • Brand
  • Case Study
  • Creative
  • Culture
  • Digital
  • Fresh Takes
  • Innovation
  • Media
  • Quick Picks
  • Research
  • Strategy
  • The Insighter
  • Uncategorized

Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety

Tags

Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development
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