healthcare marketing trends Archives | SPM Marketing & Communications

Navigating Changes in Healthcare Marketing

Strategybranding, healthcare marketing, healthcare marketing trends, healthcare mergers, healthcare mergers acquisitions and alliances, hospital marketing, hospital mergers, internal communications, managing change, organizational cultureDan Miers

Jan 2016

At the 2015 SHSMD Connections Conference last October, SPM designed a poll and collected responses to a very important question for 2016: What complex marketing issue are you facing right now? The results were all about managing change.

Exploring the Latest Healthcare Marketing Trends

Strategyconsumer engagement, consumer insights, digital, healthcare marketing, healthcare marketing trends, hospital marketing, patient engagement, population health, SHSMDDan Miers

Dec 2015

With the end of the year nearing, our team sat down to dissect trends from the 2015 SHSMD Connections Conference. All agreed that one common theme emerged. Can you guess what it was?