The other day I was involved in a workshop that surfaced an intriguing question: While health systems want to play a larger role in people’s everyday lives – proving new value, contributing to population health goals, securing greater loyalty and new revenue – how much interest do people have in “going deeper” with health systems? […]
Read MoreCustomer engagement lies at the heart of any marketing strategy. In healthcare, these customers come in many forms—consumers, patients, employees, partners, institutions—but the goal is always the same: they’re there, and we want to reach them. SPM recently had the chance to attend the 2017 Salesforce World Tour in Chicago. Salesforce is global cloud computing […]
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2016 was a big year for digital marketing, with new strategic priorities and technological innovations changing how we work. As you assess how you can enhance your strategies this year, it is critical to think first about providing consumers with the best online experience possible. Keep these key healthcare digital marketing trends in mind as you plan for 2017.
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After attending “Experience” An Evening of Emerging Technology, hosted by The Mill, our creative juices started flowing with ideas around innovating healthcare marketing with technology. Held at the new Chicago Google headquarters, the event showcased the latest in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technology, which our team got to experience first hand. Here are some of our favorites.
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As we know, any shift in communication—whether it’s letters to telegrams, telegrams to telephone calls, or calls to texts and emails—cultivates new marketing opportunities, and the emoji revolution has been no different. Using them the right way in your marketing could help you break through the clutter and resonate with consumers.
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Hospitals must master the patient experience along the entire consumer journey—from awareness and consideration even before someone has a healthcare need all the way through advocacy and what happens after someone has left your hospital. To do so, we should think retail.
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Healthcare marketers need to take steps now to stay relevant in the mind of consumers who are rapidly changing the way they think about healthcare. Luckily, we have strategies for you to do just that.
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Healthcare consumerism is a transformation in the way that people choose providers, health plans, and more. What are the key drivers hospitals/health systems need to recognize?
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Are we alienating our audiences by using the wrong terminology? The debate on using people vs. patients vs. consumers to refer to our target continues.
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With the end of the year nearing, our team sat down to dissect trends from the 2015 SHSMD Connections Conference. All agreed that one common theme emerged. Can you guess what it was?
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