February 2016 | SPM Marketing & Communications

Super Bowl 50: Puppies, Monkeys, Babies, and Toe Fungus

Creative, StrategyCreative, healthcare marketing, hospital marketingBill Tourlas

Feb 2016

Super Bowl 50. Everyone is watching. And some are even watching the game. But everyone is definitely watching the commercials. (At least, that’s what we think in the advertising business.) So what did we see this year? And what can you learn from Super Bowl 50 for your own advertising?

People Vs. Patients Vs. Consumers

Strategyconsumer engagement, healthcare marketing, hospital marketing, patient engagementBill Tourlas

Feb 2016

Are we alienating our audiences by using the wrong terminology? The debate on using people vs. patients vs. consumers to refer to our target continues.