Unprecedented margin pressure: if they aren’t already, they should be the three most motivating words in healthcare strategic marketing. Every week brings new reports of hospitals and health systems experiencing startling year-to-year margin declines. This week began with Edward-Elmhurst Health. Last week it was Temple University Health. And the week before, Cedars-Sinai. In September 2016, […]
Read MoreLast week at SHSMD 2017, keynote speaker Dan Burrus challenged attendees of his address to focus on Hard Trends (based on future facts) and not opinions. Opinions run rampant in our social media-infused, 140-character, endlessly-analyzed news cycle. But Hard Trends – the things that should really fuel strategy – are more difficult to come by. […]
Read MoreHospitals must master the patient experience along the entire consumer journey—from awareness and consideration even before someone has a healthcare need all the way through advocacy and what happens after someone has left your hospital. To do so, we should think retail.
Read MoreAn athlete could be just what your healthcare brand needs to outrun the competition. Make sure you follow these best practices to ensure you choose the right person to connect with your audience and get the most out of your athlete endorsement.
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