October 2017 | SPM Marketing & Communications

Quick Picks: The Looming Threat of Unprecedented Margin Pressure

Quick PicksHealthcare Branding, healthcare mergers acquisitions and alliances, Hospital Branding, hospital marketingDan Miers

Oct 2017

Unprecedented margin pressure: if they aren’t already, they should be the three most motivating words in healthcare strategic marketing. Every week brings new reports of hospitals and health systems experiencing startling year-to-year margin declines. This week began with Edward-Elmhurst Health. Last week it was Temple University Health. And the week before, Cedars-Sinai. In September 2016, […]

Quick Picks: Network Competition Emerges as a Hard Trend

Quick PicksHealthcare Branding, healthcare marketing, Hospital Branding, hospital marketing, managing change, population health, service line marketing, successDan Miers

Oct 2017

Last week at SHSMD 2017, keynote speaker Dan Burrus challenged attendees of his address to focus on Hard Trends (based on future facts) and not opinions. Opinions run rampant in our social media-infused, 140-character, endlessly-analyzed news cycle. But Hard Trends – the things that should really fuel strategy – are more difficult to come by. […]