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Using Humor in Healthcare Marketing

Creativehealthcare marketing, hospital marketing, patient engagementEmma Greifenkamp
30
Oct 2014

Can humor be used in healthcare marketing? The answer is yes, but not in the same way as other industries. Learn how to be successful with humor in this category.

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10690 View


Why We Redesigned Our Website

Culturedigital, SPM Interact, web developmentEmma Greifenkamp
21
Oct 2014

Right now, you’re looking at the newly designed SPM website that we’ve been creating the past 2 months. Welcome! We hope you’ve had a chance to look around and like what you see.

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3590 View


Generational Differences in Healthcare Marketing

Researchconsumer insights, healthcare marketing, hospital marketingEmma Greifenkamp
16
Oct 2014

Consumers are becoming much more conscious of their healthcare, and taking more control of their decision making. We, as healthcare marketers, must understand what motivates the healthcare consumer so that our communications resonate with them.

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5544 View

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Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety
  • Fresh Takes: Alexa M.D vs Teledoc
  • The Insighter: Keeping the Eyes on Your Prize

Tags

Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development

Categories

  • Brand
  • Case Study
  • Creative
  • Culture
  • Digital
  • Fresh Takes
  • Innovation
  • Media
  • Quick Picks
  • Research
  • Strategy
  • The Insighter
  • Uncategorized

Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety

Tags

Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development
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