Marketing communications ROI is no longer a mystery thanks to a study performed by SPM & an academic medical center client.
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With the end of the year nearing, our team sat down to dissect trends from the 2015 SHSMD Connections Conference. All agreed that one common theme emerged. Can you guess what it was?
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To declare your major is to make a choice. For healthcare organizations, that means picking a brand strategy position and communicating that to consumers.
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Among all the priorities of a hospital/health system CEO navigating the new healthcare landscape, such as care redesign, new partnerships, new payment structures, changing organizational structures and more, brand stewardship is likely low on the list, if on it at all. But this is a dangerous mistake.
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Last week, I addressed the growing trend of healthcare mergers and acquisitions and the implications for healthcare marketers. Any healthcare organization involved in a transformation must conduct robust brand planning, including answering these 10 questions.
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Healthcare organizations involved in transformations must conduct robust brand planning. They must have people who know how to lead through change.
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In this fast-paced, changing healthcare universe, hospitals are faced with a difficult branding challenge: Carefully transitioning their brand from one of “sickness” to “accountability." How will you keep your healthcare brand strategy healthy through the transition to accountable care?
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