SPM Marketing & Communications
  • Home
  • Work
  • About us
  • Capabilities
  • People
  • News
  • Contact
  • Careers

Is Your Hospital Sick?

Brand, Strategyhealthcare marketing, hospital CEO, hospital marketing, population healthDan Miers
26
Sep 2013

In this fast-paced, changing healthcare universe, hospitals are faced with a difficult branding challenge: Carefully transitioning their brand from one of “sickness” to “accountability." How will you keep your healthcare brand strategy healthy through the transition to accountable care?

Read More
2989 View


Demystifying Google Analytics for Healthcare Marketing

Mediadigital, SPM InteractEmma Greifenkamp
26
Sep 2013

The sheer volume of data used in the Google Analytics Reports can make them daunting to users. How do you draw insights from so much complicated data?

Read More
3208 View


Welcome to What’s Next in Healthcare Marketing Communications

Culturehealthcare marketingEmma Greifenkamp
26
Sep 2013

As one of the country’s leading healthcare marketing communications firms, SPM is about more than what’s now or what’s new. We want to know what’s next. Our blog is the place to share these ideas and lead the industry with our What's Next Thinking.

Read More
2810 View

Categories

  • Brand
  • Case Study
  • Creative
  • Culture
  • Digital
  • Fresh Takes
  • Innovation
  • Media
  • Quick Picks
  • Research
  • Strategy
  • The Insighter
  • Uncategorized

Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety
  • Fresh Takes: Alexa M.D vs Teledoc
  • The Insighter: Keeping the Eyes on Your Prize

Tags

Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development

Categories

  • Brand
  • Case Study
  • Creative
  • Culture
  • Digital
  • Fresh Takes
  • Innovation
  • Media
  • Quick Picks
  • Research
  • Strategy
  • The Insighter
  • Uncategorized

Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety

Tags

Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development
SPM Marketing & Communications | 708-246-7700
15 W. Harris Avenue, Suite 300, La Grange, IL 60525 | Disclaimer