I was reading "Advertiser, Beware" in the 4/22 issue of H&HN Daily when I was surprised by Chris Bevolo’s very hyperbolic and negative comments on, amongst other things, hospital advertising via traditional or mass media. He referred to it bluntly as “a waste of money.”
Read MoreAll posts by Emma Greifenkamp
Like it or not, we live in a fast-paced, non-stop information society. We’ve all grown accustomed to having everything at the touch of a button (or screen)—so much so that we expect it. We are constantly connected to and interacting with our mobile phones. And healthcare is no exception.
Read MoreResponding to RFPs is one of my job responsibilities that I relish. It’s a sign of success (and relief) to know that our agency has been selected to bid on a project. And, it builds a terrific amount of excitement internally.
Read MoreI’ve been in the ad business for over three decades. I spent half my career with big Chicago agencies touting everything from beer and cigarettes to salty snacks and cake frosting. But nothing compares to healthcare advertising and the chance to make a difference in someone's life.
Read MoreHealthcare organizations do a lot of research and collect tons of data. How can you ensure that the research you’re doing has real impact?
Read MoreWe’re presently at the precipice of change. What we know now as digital advertising is becoming “traditional” as we see new innovations in the industry.
Read MoreSPM internships are a unique and invaluable experience. To show this, we've compiled a list of five takeaways from the SPM internship program.
Read MoreChoosing the right agency partner is an important strategic and financial decision on the path to marketing communications success. Your ability to find a long-lasting agency relationship, with professionals you can rely on to help guide your complex organization through complex situations, will impact your future success.
Read MoreIs the sky really falling on traditional media? We're here to address the nervous naysayers who predict the impending doom of traditional media. Truth be told, traditional media is alive and well…it just runs with a mixed crowd.
Read MoreA big question in 2014 is, "how will the Affordable Care Act impact patient choice?" Well, one thing is sure: Your brand will be even more important today for the success of tomorrow. That's why we've dubbed 2014 the "Brand" New Year!
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