Facing mounting pressure to crack down on misinformation campaigns, Google implemented a new policy aimed at misleading healthcare ads, with revolutionary evidence-based treatments unreasonably caught in the dragnet.
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As healthcare becomes increasingly competitive, more and more hospitals and health networks are seeking to obtain, and then capitalize on, their awards, rankings or designations. These recognitions are a tremendous source or pride to an organization’s employees and can act as motivators for continual operation and improvement. Awards, rankings, and designations have also been marketed […]
Read MoreAt SPM, a large part of what helps keep our work fresh is getting out of the office and immersing ourselves in the latest trends of the industry. It turns out Social Media Week Chicago (#SMWChicago) is the perfect chance to do just that: talk face-to-face with some of the leading minds in marketing and […]
Read MoreCustomer engagement lies at the heart of any marketing strategy. In healthcare, these customers come in many forms—consumers, patients, employees, partners, institutions—but the goal is always the same: they’re there, and we want to reach them. SPM recently had the chance to attend the 2017 Salesforce World Tour in Chicago. Salesforce is global cloud computing […]
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2016 was a big year for digital marketing, with new strategic priorities and technological innovations changing how we work. As you assess how you can enhance your strategies this year, it is critical to think first about providing consumers with the best online experience possible. Keep these key healthcare digital marketing trends in mind as you plan for 2017.
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As we know, any shift in communication—whether it’s letters to telegrams, telegrams to telephone calls, or calls to texts and emails—cultivates new marketing opportunities, and the emoji revolution has been no different. Using them the right way in your marketing could help you break through the clutter and resonate with consumers.
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When SPM was named a great place to work twice in 2016, it got me wondering what makes our workplace so awesome. It all comes down the benefits beyond the "benefits."
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As competition between healthcare organizations intensifies, sponsorship—especially sports sponsorship—has become a valuable tool to promote a hospital or health system. Connecting your “brand” to a sports team, whether at the community, collegiate or professional level, can help make you the preferred healthcare provider in your service area.
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An athlete could be just what your healthcare brand needs to outrun the competition. Make sure you follow these best practices to ensure you choose the right person to connect with your audience and get the most out of your athlete endorsement.
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Are your social media efforts effectively creating a relationship with consumers? It is more crucial now than ever before to find relevant and useful ways to engage with your audience. Social media is a great way to do just that. Here are several tips on how to breath new life into your social media presence.
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