All posts by Patti Winegar

About Patti Winegar

With over two decades of experience at the world’s largest consumer agencies, Patti has helped build brands for Fortune 500 companies and complex healthcare organizations alike. Applying her unique insight, Patti helps clients reinvent, reinvigorate or rebuild their brands while guiding them through healthcare’s strategic business challenges and growth opportunities. Patti also spearheaded The SPM℠ American Health & Life Study, which adds greater impact to client campaigns. View all posts by Patti Winegar →

Taking Back Chicago’s Reputation

CultureFun, organizational culturePatti Winegar

Mar 2017

It’s funny how the more things change the more they stay the same. A few of us we were talking about our travels to Europe back in the 1980s and whenever we told someone we were from Chicago, we all got the same reply— “Chicago! Al Capone. Bang Bang.” We’d of course correct them and […]

What Hospitals Can Learn From Nordstrom

Brand, Strategybranding, consumer engagement, consumer experience, consumer insights, Healthcare Branding, Hospital Branding, patient engagement, patient experiencePatti Winegar

Aug 2016

Hospitals must master the patient experience along the entire consumer journey—from awareness and consideration even before someone has a healthcare need all the way through advocacy and what happens after someone has left your hospital. To do so, we should think retail.

Your Brand Identity is Not a Peace Treaty

Brand, Strategyhealthcare marketing, healthcare mergers acquisitions and alliances, hospital CEO, hospital mergers, internal communicationsPatti Winegar

Sep 2014

News of mergers and acquisitions continue to dominate headlines as hospitals and health systems react to the ACA to improve clinical quality, build integrated delivery systems that cover the entire continuum of care and lower overall cost. In the face of a merger or acquisition, every decision is critical to the success of the future organization.

Q&A: Centralized Marketing in a System

Strategyhealthcare marketing, healthcare mergers acquisitions and alliances, hospital CEO, hospital marketing, hospital mergers, internal communicationsPatti Winegar

Apr 2014

In the March 2014 edition of Strategic Health Care Marketing, SPM co-owner and managing partner Patti Winegar was featured as an expert on the centralization of marketing in healthcare systems–and the importance of this type of strategy. Read the highlights from the article.