Millennials are much more attuned to social issues than any previous generation. For Millennials at SPM, this social responsibility rings true with the clients we serve and the culture of this organization.
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Can humor be used in healthcare marketing? The answer is yes, but not in the same way as other industries. Learn how to be successful with humor in this category.
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Right now, you’re looking at the newly designed SPM website that we’ve been creating the past 2 months. Welcome! We hope you’ve had a chance to look around and like what you see.
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Consumers are becoming much more conscious of their healthcare, and taking more control of their decision making. We, as healthcare marketers, must understand what motivates the healthcare consumer so that our communications resonate with them.
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In a previous blog, I outlined three steps for maximizing the impact of the research you conduct. I’d now like to pose five questions for you to think about the next time you are about to commission a piece of research, especially a large-scale quantitative survey.
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According to the 2014 Edelman Trust Barometer, an organization’s employees are the public’s most trusted source for information. The best organizations understand the value of their employees and inspire them to become brand ambassadors, so they, in turn, project a consistent image to the public that trusts them so much.
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Ever wonder what goes on in the minds of creative teams? How do they constantly come up with fresh ideas? We sat down with four members of our creative team to find out more about their creative inspiration. Here is what we found out.
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In 2010, SHSMD updated its nearly 20-year-old healthcare marketing ethical guidelines. As chair of the committee that wrote these ethical guidelines, I want to remind people that ethical marketing communications resources do exist.
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SPM Interact, our digital media division, decided to host an internal competition at SPM. The contest? Create a healthcare related mobile application that could be functional and useful for our client partners.
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SPM's client WellSpan Health is a progressive organization in terms of marketing. See how we've positioned their brand for the population health era.
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