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Ethical Guidelines for Healthcare Marketing

Strategyethics, healthcare marketingEmma Greifenkamp
30
Jun 2014

In 2010, SHSMD updated its nearly 20-year-old healthcare marketing ethical guidelines. As chair of the committee that wrote these ethical guidelines, I want to remind people that ethical marketing communications resources do exist.

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6005 View


A Little Friendly Competition at SPM

Mediadigital, mobile, SPM InteractEmma Greifenkamp
09
Jun 2014

SPM Interact, our digital media division, decided to host an internal competition at SPM. The contest? Create a healthcare related mobile application that could be functional and useful for our client partners.

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2884 View


The Art of Marketing for Population Health

Case Study, Strategyhealthcare marketingEmma Greifenkamp
02
Jun 2014

SPM's client WellSpan Health is a progressive organization in terms of marketing. See how we've positioned their brand for the population health era.

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3611 View

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Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety
  • Fresh Takes: Alexa M.D vs Teledoc
  • The Insighter: Keeping the Eyes on Your Prize

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Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development

Categories

  • Brand
  • Case Study
  • Creative
  • Culture
  • Digital
  • Fresh Takes
  • Innovation
  • Media
  • Quick Picks
  • Research
  • Strategy
  • The Insighter
  • Uncategorized

Recent Posts

  • Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
  • SHSMD 2019 Recap: Never Sit Still
  • The Insighter: Patient Safety

Tags

Account Management branding charity consumer engagement consumer experience consumer insights consumerism content marketing Creative digital ethics Fun generational marketing Healthcare Branding healthcare marketing healthcare marketing trends healthcare mergers acquisitions and alliances healthcare social media holidays Hospital Branding hospital CEO hospital marketing hospital mergers infographic innovation interactive internal communications managing change marketing communications ROI Media planning and buying mHealth mobile organizational culture patient engagement patient experience population health Results service line marketing SHSMD social media SPM Interact Sports Marketing success traditional media web development
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