In 2010, SHSMD updated its nearly 20-year-old healthcare marketing ethical guidelines. As chair of the committee that wrote these ethical guidelines, I want to remind people that ethical marketing communications resources do exist.
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SPM Interact, our digital media division, decided to host an internal competition at SPM. The contest? Create a healthcare related mobile application that could be functional and useful for our client partners.
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SPM's client WellSpan Health is a progressive organization in terms of marketing. See how we've positioned their brand for the population health era.
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