In early November, SPM attended the Healthcare Internet Conference (HCIC), the premier conference for digital marketing in healthcare. HCIC covered the latest in mobile strategy, web development, digital marketing, public relations to name a few.


HCIC gives attendees an up-close look into what’s to come in the changing healthcare landscape. With access to both existing and emerging technology, we are truly able to stay ahead of the curve on digital marketing.


At the conference, SPM’s Chief Strategy Officer, Dan Miers, spoke to a full house with a presentation titled “Are You Losing the Person Among the Page Views? How Human Insights Can Strengthen Your Digital Marketing Planning,” going beyond the digital illusion and into real human insight.


We’d love to share more about the impact of applying consumer attitudes and behaviors to your digital strategy and discuss how to build a consumer-centric foundation when considering digital marketing challenges and solutions. If you would be interested in hearing more on the topic or presentation, please reach out to Bill Tourlas at