SPM Hires Pat Barry as VP, Data & Analytics

As part of the continued evolution of SPM Group’s analytics offerings, Pat Barry has joined the group as VP, Data & Analytics. In this newly-created role, Barry drives a higher level of business-building insights and ROI into SPM Group's work. He partners with the agency’s client service and media teams and leads the development of analytics capabilities across the full SPM Group of companies.

Barry has over 13 years of experience on both the agency and client side. Prior to joining SPM, he led the analytics teams for Mirum US and Wunderman Thompson Central. He has also led teams at Critical Mass, Google, and the Discovery Network. He has deep experience in healthcare (UHC), CPG (Unilever), and many other industries (McDonalds, Qualcomm, and more).  

“I’m really excited to build out analytics capabilities for SPM as well as enhance SPM’s current offerings with an added emphasis on drawing insights from data and making data-based decisions,” said Barry.

Barry’s hire is the SPM Group’s latest strategic move as it evolves to create breakthrough advertising and engaging experiences across all marketing channels and touchpoints. SPM Group’s offering includes strategy, account management, consumer insights, creative services, media, and creating engaging holistic and digital experiences.