Healthcare consumerism is a transformation in the way that people choose providers, health plans, and more. What are the key drivers hospitals/health systems need to recognize?
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Are we alienating our audiences by using the wrong terminology? The debate on using people vs. patients vs. consumers to refer to our target continues.
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With the end of the year nearing, our team sat down to dissect trends from the 2015 SHSMD Connections Conference. All agreed that one common theme emerged. Can you guess what it was?
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