The Generations Finally Agree on Something: COVID-19 Sucks! Now What do We All Want to do About it?
It’s not surprising that the generations all share a strong dislike for COVID-19. Yet, within that high level
The Generations Finally Agree on Something: COVID-19 Sucks! Now What do We All Want to do About it?
It’s not surprising that the generations all share a strong dislike for COVID-19. Yet, within that high level of broad agreement, distinct attitudes and patterns emerge: how to stay safe, whether to get vaccinated, who to trust most, and other related topics reveal areas of alignment and disagreement between baby boomers, Gen Xers, and millennials.
On top of the logistical challenges around availability, scheduling, and storage, hospitals also have the challenge of informing
On top of the logistical challenges around availability, scheduling, and storage, hospitals also have the challenge of informing and educating their local communities—especially those that are wary—on why they should get vaccinated.
2021’s Media Events and Trends to Watch
Although the pandemic will continue to have influence in 2021, there will be other trends and events worth
2021’s Media Events and Trends to Watch
Although the pandemic will continue to have influence in 2021, there will be other trends and events worth paying attention to, as well. Looking ahead, what major media events and trends should marketing teams be aware of as 2021 begins?
COVID’s Impact on Media Behaviors and Strategies
In the first part of our media blog series, we explore how consumers' media behaviors have been shaped
COVID’s Impact on Media Behaviors and Strategies
In the first part of our media blog series, we explore how consumers' media behaviors have been shaped by the COVID-19 pandemic, and what that means for healthcare marketers.
What Gen X Can Teach Us About COVID and the Holidays
The 2020 Holiday Season will be unlike any before. COVID’s surge creates a challenging backdrop. Everyone, Gen Xers
What Gen X Can Teach Us About COVID and the Holidays
The 2020 Holiday Season will be unlike any before. COVID’s surge creates a challenging backdrop. Everyone, Gen Xers included, struggles to balance sharing holiday traditions and taking steps to prevent exposure to, and the spread of, COVID-19. What’s a child of the AIDS crisis and the birth of the anti-vaxxer movement to do?
SPM Hires Pat Barry as VP, Data & Analytics
As part of the continued evolution of SPM Group’s analytics offerings, Pat Barry has joined the group as
SPM Hires Pat Barry as VP, Data & Analytics
As part of the continued evolution of SPM Group’s analytics offerings, Pat Barry has joined the group as VP, Data & Analytics.
SPM Group Agencies Awarded Multiple eHealthcare Leadership Awards
This week, SPM Group agencies received a total of 8 eHealthcare Leadership Awards across multiple categories, including 3
SPM Group Agencies Awarded Multiple eHealthcare Leadership Awards
This week, SPM Group agencies received a total of 8 eHealthcare Leadership Awards across multiple categories, including 3 top honors.
A new eBook, Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare, will be released
A new eBook, Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare, will be released on Amazon on November 2nd. The book focuses on Generation X’s unique role as healthcare “triple threats” and why healthcare marketers need to begin taking them seriously as an audience.
Kim Angel Joins SPM as VP, Group Planning Director
In a continuation of its recent growth to deliver the best health and healthcare communications and experiences, SPM
Kim Angel Joins SPM as VP, Group Planning Director
In a continuation of its recent growth to deliver the best health and healthcare communications and experiences, SPM Group has hired research and strategy expert Kim Angel as Vice President, Group Planning Director.
What’s Next for SPM: New Leadership to Fuel New Growth
Winegar elevated to Vice Chair and Seaford hired as CEO.
What’s Next for SPM: New Leadership to Fuel New Growth
Winegar elevated to Vice Chair and Seaford hired as CEO.
