It’s not surprising that the generations all share a strong dislike for COVID-19. Yet, within that high level of broad agreement, distinct attitudes and patterns emerge: how to stay safe, whether to get vaccinated, who to trust most, and other related topics reveal areas of alignment and disagreement between baby boomers, Gen Xers, and millennials.
On top of the logistical challenges around availability, scheduling, and storage, hospitals also have the challenge of informing and educating their local communities—especially those that are wary—on why they should get vaccinated.
Although the pandemic will continue to have influence in 2021, there will be other trends and events worth paying attention to, as well. Looking ahead, what major media events and trends should marketing teams be aware of as 2021 begins?
The 2020 Holiday Season will be unlike any before. COVID’s surge creates a challenging backdrop. Everyone, Gen Xers included, struggles to balance sharing holiday traditions and taking steps to prevent exposure to, and the spread of, COVID-19. What’s a child of the AIDS crisis and the birth of the anti-vaxxer movement to do?
A new eBook, Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare, will be released on Amazon on November 2nd. The book focuses on Generation X’s unique role as healthcare “triple threats” and why healthcare marketers need to begin taking them seriously as an audience.
In a continuation of its recent growth to deliver the best health and healthcare communications and experiences, SPM Group has hired research and strategy expert Kim Angel as Vice President, Group Planning Director.