According to the 2014 Edelman Trust Barometer, an organization’s employees are the public’s most trusted source for information. The best organizations understand the value of their employees and inspire them to become brand ambassadors, so they, in turn, project a consistent image to the public that trusts them so much.

It’s no secret that digital and social media have become an integral part of healthcare marketing strategy in recent years. As an important extension of traditional advertising tactics, they allow hospitals to connect and engage directly with patients, plus both can be very cost effective mediums that provide easily trackable results.

Ever wonder what goes on in the minds of creative teams? How do they constantly come up with fresh ideas? We sat down with four members of our creative team to find out more about their creative inspiration. Here is what we found out.

To declare your major is to make a choice. For healthcare organizations, that means picking a brand strategy position and communicating that to consumers.

In 2010, SHSMD updated its nearly 20-year-old healthcare marketing ethical guidelines. As chair of the committee that wrote these ethical guidelines, I want to remind people that ethical marketing communications resources do exist.