With the end of the year nearing, our team sat down to dissect trends from the 2015 SHSMD Connections Conference. All agreed that one common theme emerged. Can you guess what it was?

Healthcare marketers are challenged every day to do more with less to attract the shrinking attention span of consumers. Learn how Eastern Maine Medical Center and SPM found unique and impactful ways to attract patients and drive engagement with an interactive web tool to find primary care providers.

Are your social media efforts effectively creating a relationship with consumers? It is more crucial now than ever before to find relevant and useful ways to engage with your audience. Social media is a great way to do just that. Here are several tips on how to breath new life into your social media presence.

Millennials are much more attuned to social issues than any previous generation. For Millennials at SPM, this social responsibility rings true with the clients we serve and the culture of this organization.

The Dana-Farber/Brigham and Women’s Cancer Center “You Have Us” campaign earned a Silver award for Integrated Campaign of the Year in the 2014 Healthcare Marketing IMPACT Awards. Hear the strategy behind the winning campaign in this case study.