How do you get people to care about your healthcare advertising? With so much out there invading the lives of your target audience, finding a way to cut through the clutter is a constant challenge. Fortunately, there are specific strategies you can follow to ensure you stay relevant to consumers.

Healthcare consumerism is a transformation in the way that people choose providers, health plans, and more. What are the key drivers hospitals/health systems need to recognize?

As competition between healthcare organizations intensifies, sponsorship—especially sports sponsorship—has become a valuable tool to promote a hospital or health system. Connecting your “brand” to a sports team, whether at the community, collegiate or professional level, can help make you the preferred healthcare provider in your service area.

Creative inspiration can come from anywhere, including our kids. To be better marketers, we could learn a thing or two from the bold, imaginative, and simple nature of our young inspirations.

An athlete could be just what your healthcare brand needs to outrun the competition. Make sure you follow these best practices to ensure you choose the right person to connect with your audience and get the most out of your athlete endorsement.