Can humor be used in healthcare marketing? The answer is yes, but not in the same way as other industries. Learn how to be successful with humor in this category.

Right now, you’re looking at the newly designed SPM website that we’ve been creating the past 2 months. Welcome! We hope you’ve had a chance to look around and like what you see.

Consumers are becoming much more conscious of their healthcare, and taking more control of their decision making. We, as healthcare marketers, must understand what motivates the healthcare consumer so that our communications resonate with them.

News of mergers and acquisitions continue to dominate headlines as hospitals and health systems react to the ACA to improve clinical quality, build integrated delivery systems that cover the entire continuum of care and lower overall cost. In the face of a merger or acquisition, every decision is critical to the success of the future organization.

In a previous blog, I outlined three steps for maximizing the impact of the research you conduct. I’d now like to pose five questions for you to think about the next time you are about to commission a piece of research, especially a large-scale quantitative survey.